My name is Sofia.


Sofia Amirova. It is my family name that you see across this website and above my Rosebery clinic. I named my business in this way to honour my dad, who promised me that a young woman can turn her ideas and passion into a vibrant reality – if she works hard.


For me, this clinic is not just a run-of-the-mill beauty centre. It’s no longer acceptable for clinics to merely treat topical concerns, but rather the overall health of the skin – from the cellular level to the dermal level.

Amirova Cosmetic Clinic
Dr John Holbrook


Dr John Holbrook studied medicine at the University of Sydney. Originally from the United States he came to Sydney to get a Master’s in International Public Health and felt in love with Sydney. He worked at Royal Prince Alfred Hospital as a part of Multiple specialist teams including dermatology and head and neck surgery.


He specialises in minimally invasive facial aesthetics and believes in a patient centred approach focusing on the unique aesthetic of each individual and hot to best highlight those facial characteristics which define the aesthetic of each patient.


He is a member of the Australasian College of Aesthetic Medicine (ACAM). He completed training with Merz, Galderma and Allergan in their individual academies for facial injectables as well as with the Derma Medical. He is married with two little girls. He loves travelling and has worked in public health in Rwanda and Brazil.



And your experience at Amirova is set to be even better than ever – as we proudly introduce our wonderful new beauty therapist, Ezra Evora. 


A talented and world-class beauty technician, Ezra has more than ten years of experience in the skincare industry across several countries, and is also a registered nurse.


She embodies the Amirova Clinic’s spirit by embracing the idea of forward-thinking care, utilising the best technology on the market, and using a holistic approach in treating clients. 


Ezra has extensive international experience, having worked in some of the most prestigious salons, beauty clinics and medical spas across Abu Dhabi, Dubai, and throughout Asia. 


We are so excited for our wonderful clients to meet our newest member of staff. We know that Ezra will bring her passion, insight and expertise to the Amirova Cosmetic Clinic – and we’re sure you will love her. Why not book an appointment with her today?


We are proud to announce that Amirova has won a major award at the 2019 MyFaceMyBody Awards, commonly known as the ‘Oscars of the Aesthetic Industry’, held in Las Vegas late November.


Amirova won the Best Website Design in the competition which attracts entries from spas, clinics and salons around the world.


We are honoured to win this award as it recognises our commitment to educating clients so they can make informed decisions about their skin treatment options from the comfort of their home.


a full skin assessment & aesthetic consultation
to tailor your treatments to your skin needs

Once upon a time, I graduated with degrees in Nursing and Orthopaedics – that may not have been the career path I ended up taking, but my scientific background has given me invaluable insight into the importance of health and beauty.

Because of my medical experience, I’m equipped to make good decisions for my clients about what products to stock, how to deliver treatments, and how to explain the finer details to my customers.

I chose to open Amirova Cosmetic Clinic in this premises because I had an intuitive feeling that incredible potential lay within. I decided to let this feeling grow – I trusted my instincts. Not too long after, I found myself opening the doors of this beautiful clinic.

Through my tried and tested approach to beauty, my business has a two-fold objective. We deliver amazing results, and we provide our clients with a feeling of genuine connection with our staff. Transparency around our product choices and treatments plays a major role in achieving these goals.

Deciding on the best way to treat my customers is a heavy responsibility. In order to choose the right path, I believe a clinic must be built on a strong foundation of integrity and expertise.

Luckily for you, my beautiful future client, my integrity-driven, expert staff at Amirova Cosmetic Clinic will welcome you inside with a smile you can trust.